Look at the article from The New Statesman:


  • List at least 3 ways in which YouTubers make money.
  • How might this be applied to Zoella? Give specific examples.

Creative activity: Write a 7 point guide to becoming a social media star. Think about issues like gathering followers and monetising them. What might be some pitfalls to avoid?

What ideas have you got from Zoella? What ideas have other social media celebrities given you?

Crew Live

Zoella and Alfie Deyes (Pointless Blog) are also directors of Crew Live Limited (the company responsible for YouTube convention Hello World) alongside fellow YouTubers Tanya Burr, Marcus Butler, Jim Chapman, Caspar Lee, Louise Pentland, Niomi Smart, Joe Sugg, and Gleam Futures CEO Dominic Smales.

Gleam Futures and Future Trends?

Most of the YouTubers are part of Gleam Futures (Influencer Talent Management).