Taylor Swift

Music websites have to evolve to maintain audience interest and engage new users. They need to update the content or their audiences won’t return as there will be no new information. Taylor Swift’s official page is a great example of a website that ensures it is always current. It also emphasises her connections to fashion, and the live experience.

Make notes about each page. Consider how the producers have used elements of media language (such as layout and design, colour palette, images, written text and audio-visual content) to effectively engage their audience.

When you have completed your notes, click on the eyes to open up some suggestions. How do your notes compare?

taylorswift.com

Questions

Using the ‘Good examples of websites’ resource, how many of these aspects does Taylor Swift achieve with her website?

What is your personal response to the website? What are your thoughts and opinions about the website?

To what extent do you feel that you have engaged with Taylor Swift herself?

To what extent does it feel like a corporate tool, created solely to promote her brand and many products?