Bandura’s ‘Social Learning Theory’ explored the way in which media can influence social behaviour.
Select True or False to the following statements.

Bandura stated that the media has no power to influence the mind of an audience.

False – Bandura expressed the idea that the media can directly implant ideas in the mind of the audience.


Bandura’s research suggested that modelling in the media introduced attitudes, responses and conduct that would be acquired by audiences.

True – This idea suggests that the conduct of individuals can be changed by the media.


The idea that audiences would imitate media violence is a main principle of Bandura’s theory.

True – Bandura’s research involved children imitating violent actions towards a doll when they had seen this on television.


Extension:

Can you provide any evidence to support and/or contradict Bandura’s ideas?