Katy Perry

Music websites have to evolve to maintain audience interest and engage new users. They need to update the content or their audiences won’t return as there will be no new information. Katy Perry’s official page is a great example of a website that ensures it is always current.

Make notes about each page. Consider what works well and what the producers of the page have done to engage their audience. When done, click on the eyes to open up some suggestions. How do your notes compare?

Questions

Using the ‘Good examples of websites’ resource, how many of these aspects does Katy Perry achieve with her website?

What are your overall thoughts and opinions about the website?

To what extent do you feel that you have engaged with Katy Perry herself?

To what extent does it feel like just a corporate tool, created solely to promote her brand?